Demand Responsive bus services to be launched
18 October 2017
Demand Responsive public transport technology arrives in Australia
Transit Systems and Bridj announce they will launch Demand Responsive bus services in Western Sydney in late November, disrupting the Australian public transport space.
With expansion discussions already underway in other major Australian capital cities, Bridj is a global leader in developing Demand Responsive Technology for ‘mass’ transportation.
Leveraging its big data analytics software to better understand how passengers ‘want’ to move in their city, the Bridj proprietary algorithms and real time data optimise service delivery through dynamic routing, stopping and passenger clustering.
Resulting in flexible bus services that are more relevant, dynamic and direct than traditional public transport, Transit Systems CEO Clint Feuerherdt said the technology has already proved to be popular with passengers in the USA with services in Boston, Washington and Kansas showing reduced travel times relative to other public transit alternatives.
“Bridj delivers Demand Responsive services by analysing the city’s travel demand and putting on services that match that demand.
“The technology groups nearby passengers with similar travel requirements and provides walking directions to their closest pick up location. The technology then dynamically routes based on real time traffic conditions and only stops where on-board passengers need to, significantly reducing travel time.
Using the Bridj app, customers simply book a bus trip with a dedicated seat, and in the future, free WIFI.
“They’re able to track their vehicle’s arrival at the pick up location and their onward journey in real time, while behind the scenes the Bridj technology optimises the route and drop off location to minimise each customer’s walking distance and total travel time.
“Bridj will help remove large empty buses from our suburban streets, replaced instead with ‘right-sized’ services that enhance value for money while delivering better travel outcomes for everyone in the catchment,” he said.
Bridj General Manager John Langford-Ely added that Bridj takes public buses from a static experience, to an intuitive ride.
“With increasing populations and city congestion, better mobility through optimised public transport is critical in achieving economic growth, social equality and opportunity.
“Bridj is scalable, portable and self-improving. It is both predictive and responsive.
“The Bridj system can support both private enterprise and public transit authorities. For example, by providing data driven evidence that supports network planning decisions or by delivering feeder services that connect passengers onto high capacity bus, rail or light rail corridors.”
“Given the technology is portable across different operating models and different cities, it can create better services anywhere that customers need them,” he said.
The Boston built technology will be delivered in Western Sydney by end November 2017, operating in Weatherill Park. Feuerherdt added that while Sydney will be Australia’s first capital city to access the technology, the company will soon make Bridj available nationally.
For more information on BRIDJ, click here.